Brisa. Journey to Excellence.

Brisa, the number one tyre manufacturer in Turkey and the sixth biggest tyre producer in Europe, has an internationally recognized record of achievements in quality management leading to total customer satisfaction and continues to build its future satisfaction on excellence. Lassa was established in 1974 by the Sabanci Group, the leading industrial conglomerate in Turkey, and started production in 1978. In response to developments in the world tyre industry, the Sabanci Group and the Bridgestone Corporation of Japan became joint venture partners in November 1988. The new company, BRISA Bridgestone Sabanci Tyre Manufacturing and Trading Inc., represented Turkey's largest Japanese investment at that time. The joint venture synergy allowed the company to increase its capacity and product range on Lassa and Bridgestone. Tyres manufactured by Brisa comply with ISO 9001: 2001 Quality Management Standarts, ISO/TS 16949: 2002 Automotive Industry Quality Management Systems Technical Specification, ISO 14001: 2004 Environmental Management Standards and Customer Specific Requirements. successfully practices on its journey towards Excellence have brought Brisa numerous national and international awards. Among them was the first National Award given in Turkey in 1993, based on criteria set by the European Foundation for Quality Management. In 1996 Brisa won the prestigious "European Quality Award" at the first attempt. Brisa markets its products to automotive manufacturers and retail outlets in over 40 countries, primarily European. Brisa - Lassa is now in Macedonia.